A little bit about us...

Founded in 2008 by Georgia native, Jenna Kimsey, and built on her love for college football and the long time tradition of “dressing to the nines” on gamedays. DressU is a unique retailer that provides feminine, fashionable and spirited clothing for every Gameday Fashionista.

DressU started in Jenna's garage where she filled online orders for the once, online only store. Since then, DressU has expanded to a brick and mortar store in Kennesaw, Georgia, and has also expanded the website to include more university color schemes.

DressU was created to eliminate the endless search for the perfect gameday clothing, and it’s our hope we have done that for you. We hope you enjoy our products as much as we do!

“Football Season Will Be Here Before You Know It, What Will You Be Wearing?” ~Jenna

After opening a store in March of 2009, Jenna met Darlene Long (owner of Beadiful Accessories). They were an instant match made in gameday heaven! Jenna carrying all the clothing and Darlene carrying all of the fabulous gameday jewelry made to perfectly match!